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OYO Partners with IBS Software to Drive Global Digital Transformation in Hospitality

OYO Partners with IBS Software to Drive Global Digital Transformation in Hospitality

11th August, 2025

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Global travel technology giant OYO has entered into a strategic partnership with IBS Software to accelerate digital transformation across its global operations. This collaboration covers OYO’s extensive portfolio including popular brands such as Sunday, Belvilla, Dancenter, Traum, Check My Guest, Motel 6, and Studio 6.

The partnership aims to offer comprehensive travel solutions combining hotel stays, airline bookings, ground transport, and curated experiences. A key area of focus will be OYO’s expansion into the resorts segment by leveraging IBS’s proprietary platforms. Additionally, both companies will work on unifying membership programs across OYO’s global network, offering seamless access and benefits to guests and partners in high-tourism destinations like Europe, Southeast Asia, India, the US, the UK, and Mexico.

 

Central to this digital upgrade is the adoption of IBS Software’s iStay CRS platform, a powerful cloud-based solution that enables real-time content, pricing, and availability management across multiple channels. The system also offers advanced property configuration tools and corporate sales management features—ultimately enhancing guest satisfaction, operational efficiency, and revenue optimization.


Shashank Jain, Group Head of Technology and Online Revenue at OYO, stated, “The iStay platform offers the flexibility and intelligence we need to deliver memorable guest experiences while supporting our hotel partners.”


Jitendra Sindhwani, Chief Revenue Officer of IBS Software, added, “Our partnership reflects a shared commitment to pushing the boundaries of innovation in global hospitality.”


For aspiring hospitality professionals, this partnership is a glimpse into the future of tech-driven tourism. Institutions like IIHM (International Institute of Hotel Management) are preparing students for such dynamic industry roles with cutting-edge hospitality education and global degree programs. Students keen on becoming the future leaders of hospitality should explore IIHM’s world-class offerings to build rewarding global careers.
 

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